RENO, NV — October 9, 2019 — Any company can craft a bold vision statement, but it takes true leadership to translate that vision into everyday reality within its corporate culture. A healthy culture starts at the top and filters down to each employee, regardless of their role.
It’s no different with supply chain companies and third-party logistics providers. One key to establishing a high-performance culture that is aligned with your core values is ensuring that the message is heard throughout the supply chain – from CEO down through the warehouse and distribution centers. The value of this approach can be proven with metrics such as increased productivity and improved employee morale, but establishing your company’s core values is only the first step. You must also develop a way to effectively communicate those values to all levels of management and personnel. Without an intentional focus on communication, you risk a breakdown in your company culture.
Finding the right strategy to communicate these values throughout your supply chain company can mean the difference between an average company and an extraordinary one. The six values we live by include financial stability, a customer-centric approach, being the best, practicing servant leadership, maintaining integrity and making a difference, both for our employees and our community.
According to Forbes, an approach such as this one can pay off in more ways than one. For starters, a company that walks the walk can reduce employee absenteeism, cut down on costly turnover and boost overall employee satisfaction. It’s no secret that higher employee engagement leads to more satisfied customers, meaning supply chain companies with a happy, healthy workforce tend to have a client roster that’s of a similar mindset.
Business author Ken Blanchard once said, “The key to successful leadership is influence, not authority.” There are a lot of lessons to be gleaned from this quote, but the bottom line is that when you lead by example while adopting a servant-leader mindset, you’re setting an example that will permeate throughout your company’s culture. At LEGACY Supply Chain Services, we strongly believe in living our values every single day. Here’s how you can do the same.
The Road to a Successful Culture
To take this philosophy and put it into practice, consider the following:
Bringing it all Together
Ultimately, there are many creative ways to communicate your core values throughout the company — such as creating videos, going away on retreats, or designing incentive-based competitions that reward employees who best embody and demonstrate your core values. But it all comes down to aligning your people to your company’s values, proactively measuring that level of alignment, and ensuring leadership across the organization reinforces the behavior through communications. We think one excellent way to create the culture of your dreams is to help veterans make valuable contributions to the logistics and supply chain industry, and we encourage you to do the same.
In the end, effectively communicating your core values throughout disparate parts of your supply chain can be a challenge, but one that is attainable with a solid strategy. For further advice on how to improve your company’s culture, download our whitepaper, Company Culture Counts.
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